At Thirdbridge, we believe that every project is unique and deserves a personalized approach. Strategic workshops are at the core of our collaborative process, enabling us to co-create relevant and innovative solutions for our clients and their customers. Whether focusing on design, marketing, or customer experience, these workshops help us dive deep into project needs and outline a clear digital journey to achieve business objectives.

The Thirdbridge Method for a Successful Strategic Workshop

Our strategic workshops follow a structured yet flexible framework, divided into three main phases: before, during, and after. This methodology, based on our expertise and experience, allows us to adapt to each project and effectively address initial needs.

We analyze the strategies of direct competitors and companies from other industries to identify opportunities, define a competitive advantage, and enrich the overall strategy.

Strategic Needs Assessment: Laying the Groundwork

Everything begins with a thorough understanding of the project and its ecosystem. We analyze data from UX research and user interviews, identify key challenges, and define the workshop’s objectives. This preparatory phase ensures that every participant arrives with a clear vision and that the workshop is aligned with the project’s specific needs.

In some cases, we conduct a strategic needs assessment workshop to discuss the organization’s expectations and objectives. We identify priorities and select key metrics to guide actions and decision-making throughout the project. Additionally, we perform a competitive analysis and monitor comparable digital products to pinpoint best practices and opportunities. These insights are then used to structure a project dashboard, ensuring optimal alignment among all stakeholders.

The Workshop: Collaborate and Co-Create

During the co-ideation and co-review workshop, we take a collaborative approach, involving all key project stakeholders. By integrating user experience (UX), customer experience (CX), and marketing strategy, this workshop aims to optimize an application’s flows and features while considering its go-to-market strategy. Through structured and interactive exercises, we map out ideas, explore opportunities, and co-create tailored solutions. The goal is to find concrete answers to identified challenges while keeping in mind the project’s scope and constraints.

Deliverables: Turning Ideas into Action

Once the workshop is complete, depending on the project’s nature, the gathered insights are synthesized into a summary document. This document includes a list of discussed features, a refined information architecture, and a prioritization matrix of initiatives based on impact and feasibility. Finally, a preliminary action plan is outlined, with clear objectives and performance indicators to guide implementation—whether for a design project, development project, or both.

A Flexible and Tailored Approach

Each client we work with has a unique situation. Our strategic workshops are not based on rigid concepts but are continuously adapted to specific needs and project evolution. Regardless of the context, a strategic workshop is a key step in any digital project. Investing more time in ideation upfront is always preferable to making adjustments or modifications once development is underway or certain features have already been created. A misstep at this stage can lead to significant costs down the road.